Google Cloud Storage’s expanded annual budget framework may give customers more cost savings and control, but they should consider other factors such as vendor lock-in. Continue reading on TechTarget…
Category Archives: Articles
MarTech Advisor: Walmart Goes In-House with Ad Sales: Implications for Marketers
Retail giant, Walmart has decided to take a page from Amazon’s playbook and set up their advertising in-house. With massive footfalls, upward of Amazon, industry experts have speculated about the future and the competition between the two. Let’s look at what the reports say and find out how it matters to you. Continue reading on […]
ITBrief: Exclusive Q&A: Why has Google thrown down the $13b gauntlet?
The cloud market has experienced unprecedented growth since its inception, with the big players nabbing the sheer majority of the market. A recent study from Canalys reveals a significant portion of the global market has been claimed by just two cloud giants, with 31.7 percent and 16.8 percent taken by AWS and Microsoft Azure respectively. […]
TechTarget: AWS Backup service targets native workloads
AWS Backup gives customers management and orchestration tools to simplify snapshots for a variety of Amazon services. The move follows AWS’ acquisition of migration and backup vendor CloudEndure. Continue reading on TechTarget…
CIO Dive: Build vs. buy: how AWS balances organic growth and strategic acquisitions
With few acquisitions, the cloud leader tends to rely on organic growth of new functionalities. Amazon Web Services has had a flurry of acquisition activity in the last month, quietly acquiring cloud optimization startup TSO Logic in December and adding disaster recovery specialist CloudEndure in early January. Continue reading on CIO Dive…
techradar.pro: Cloud Wars Set to Heat Up In 2019
Investing in cloud early has certainly paid off for Amazon, Microsoft and Google. According to Right Scale’s 2018 State of the Cloud report, Amazon’s AWS controlled 65 percent of the public cloud market with Microsoft Azure and Google Cloud Platform gaining ground steadily. However, what about the niche players in the cloud market such as IBM, Alibaba and […]
TechTarget: Cloud trends in 2019: Cost struggle, skills gap to continue
IT service providers should have their hands full in 2019 helping enterprise customers deal with cloud cost management in expanding multi-cloud environments. Continue reading on TechTarget.com…
TechTarget: AWS’ enterprise efforts shift to prescriptive services
AWS gives users plenty of options, but with that diversity comes complexity. In response, the cloud vendor is poised to move into new territory to appease its enterprise customers. Continue reading on TechTarget.com…
TechTarget: AWS Outposts shaped by on-prem forerunner from Microsoft
AWS Outposts immediately drew comparison to Microsoft Azure Stack, but Amazon said it designed its service differently based on perceived weaknesses in the competition’s offering. Continue reading on TechTarget.com…
BrightTALK: Data Center Design in a Hybrid Cloud World
Watch this panel discussion with thought leaders at AWS re:Invent 2018 for an in-depth discussion on how to properly design your data center in a hybrid cloud environment. This interactive Q&A session with world renowned Cloud, Data Center and Infrastructure experts will cover: – Hybrid cloud solutions to power your digital transformation – What edge […]