With more and more shopping and media experiences moving to screens, so go the advertisers. It is expected that digital ad spending will outpace traditional ad spending in 2019 and will only continue on that trajectory in the years to come, according to a study by eMarketer.com. With this shift, ad tech companies will increase their use […]
Tag Archives: ad tech
The Trade Desk Weighs in on New Ad Tech Trends
The ad tech industry looks set to break a trillion dollars this decade. As companies realize that online advertising means more than just Google and Facebook, purchasing decisions need to be made about a wider variety of services across a range of markets globally. Navigating those decisions requires data and, preferably, a guide. At the […]
