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TechTarget: Microsoft CEO: Buyer beware for digital technology platform choice

At Microsoft Ignite 2018, CEO Satya Nadella issued a ‘tech intensity’ challenge, as the company launched or announced updated offerings in the cloud, IoT and AI domains.

Microsoft CEO Satya Nadella issued a challenge and a warning to CIOs and other IT managers attending the company’s Ignite 2018 event: Gear up for “tech intensity,” and pick your digital technology platform partners wisely.

Microsoft Ignite 2018 drew some 30,000 attendees in Orlando, Fla. It generated more than 80 product announcements from the software giant and still more from partners in its ecosystem. Thematically, the annual event for enterprise customers, IT professionals and developers focused on the “intelligence cloud and intelligent edge” — the catchphrase Microsoft uses to describe the ongoing technology shift toward ubiquitous, embedded computing infused with AI.

“We need tech intensity” to deal with this emerging IT environment, Nadella noted during his keynote address at Microsoft Ignite 2018.