The ad tech industry looks set to break a trillion dollars this decade. As companies realize that online advertising means more than just Google and Facebook, purchasing decisions need to be made about a wider variety of services across a range of markets globally. Navigating those decisions requires data and, preferably, a guide. At the same time, streaming services like Netflix are moving toward adopting ad-driven models and away from subscriptions as consumers show preferences for watching ads as opposed to paying. This trend will create a whole new market for ad tech companies to tap.
The Trade Desk CEO Jeff Green spoke with CNBC’s Closing Bell to discuss the growth of the industry:
“There’s a huge opportunity in connected TV, because the average consumer was on Netflix…Amazon, and now the subscription models are less appealing than the ad-funded models…I think the majority of customers would rather see ads and pay less.”
Watch the interview here.
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