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60 Second Marketer: How Can We Break Down the Walled Garden of Adtech?

The adtech industry is generating plenty of buzz and making big forward strides as of late. For example, the programmatic advertising sector was set to bring in more than $46 billion last year, and by 2020, 86 percent of all digital display ads will be bought via automated channels.

Currently dominated by tech giants Google and Facebook, the adtech space might soon see some retail behemoths enter its top ranks.